Smart Bid Manager - Optimize your Overture (goto.com) listings.
Smart Bid Manager is a must tool for Overture (former goto.com) advertisers. Overture offers well-known pay-per-click advertisement program. Smart Bid Manager is a software tool which checks your bidding report automatically and warns you if your search term position has changed (for example because your competitor has overridden your bid). Smart Bid Manager will also warn you if your bid is not optimal (i.e., you're paying more than necessary)